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Zonal Sales Manager (ZSM) - On-Trade
About this role
AAVA Brands Limited is seeking a Zonal Sales Manager for the On-Trade channel in Lagos. The role targets professionals with experience in the spirits and alcoholic beverages sector, focusing on managing wholesale and distributor relationships, key accounts, and on-trade sales across bars, restaurants, hotels, and other licensed outlets. The company operates within the beverages and FMCG sector, delivering products through import, manufacture and distribution to Nigerian consumers. The position is full-time and on-site, aligned with regional sales operations and market expansion objectives.
What you would do
- Manage wholesale sales and distributor relationships.
- Oversee key account management and commercial negotiations.
- Drive on-trade sales to bars, restaurants, hotels and other licensed outlets.
- Develop regional sales operations and expand territory coverage.
- Implement brand strategy, trade marketing and brand activation in the region.
- Analyse market dynamics and identify opportunities for growth.
- Collaborate with stakeholders to achieve measurable business results.
- Monitor performance against targets and adjust strategies as needed.
- Ensure effective route-to-market execution within the assigned zone.
- Liaise with internal teams to align on objectives and campaigns.
What they are asking for
- Experience in the spirits or alcoholic beverages industry.
- Strong understanding of market, trade channels and route-to-market dynamics.
- Experience in wholesale sales and distributor management.
- Experience in key account management and commercial negotiations.
- Experience in on-trade sales and managing regional sales operations.
- Ability to develop territories and drive market expansion.
- Knowledge of brand strategy, trade marketing and brand activation.
- Strong commercial acumen and market knowledge.
- Excellent stakeholder management and track record of delivering results.
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