Trade Marketing Manager, Abuja

About this role

The role is for a Trade Marketing Manager based in Abuja, with MSI Reproductive Choices. The position focuses on developing and executing trade marketing plans and 4Ps to generate interest, engagement and demand across hospital, wholesale and retail channels for ethical and consumer products. The role collaborates with the Head of Marketing and Head of Sales to deliver the annual Trade Business Plan and aligns with broader activation strategies. It involves managing channel marketing strategies, campaigns, activations, POS materials, and collaboration with sales, digital, creative and external partners. The employer operates as a social business providing reproductive health services across multiple countries, emphasising sustainable delivery and client-centred care. The role requires field insights, performance measurement, and cross-functional coordination to drive revenue and sell-through in select geographies in Nigeria.

What you would do

• Create and implement strategies to drive the sales pipeline and revenue in target geographies across Nigeria.
• Develop integrated channel marketing programs for hospital, grocery, wholesale and retail to maximise sell-through.
• Lead trade marketing strategy development and ensure timely execution.
• Engage with external partner accounts to build long-term relationships across retail, online, and B2B channels.
• Coordinate mini-campaigns, support product launches and seasonal business needs.
• Support the Sales Team with incentive programs and channel marketing activations.
• Collaborate with Sales, Marketing, Digital and Creative teams for consistent messaging.
• Support events, promotions and trade shows with Marketing input.
• Oversee activation of POS materials in-store and online to enhance brand presence.
• Maintain knowledge of customer journeys and evolving e-commerce trends.

What they are asking for

• Graduate or postgraduate qualification in social sciences, biological sciences or related field.
• 3-5 years' work experience in a consumer goods environment (FMCG or pharma preferred).
• Some sales experience would be advantageous.
• Trade or customer marketing experience, preferably in FMCG (pharma a plus).
• Understanding of hospital, retail and wholesale trade.
• Commercial thinking to identify trade opportunities and investments.
• Strong cross-functional collaboration, communication and organisational skills.
• Creative mindset with tenacity and logical thinking.
• Collaborative approach to work.

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