Trade Marketing Manager

About this role

The Trade Marketing Manager role at MSI Reproductive Choices in Abuja focuses on developing and executing trade marketing strategies across hospital, wholesale, wholesale, and retail channels to drive demand for the company’s products. The position supports the annual Trade Business Plan and works with Marketing and Sales leadership to deliver channel programmes, campaigns, and POS activations that align with broader objectives. It involves managing external partner accounts, coordinating campaigns, and ensuring consistent brand messaging across channels. The role requires understanding of trade channels, field insights, and collaboration with Sales, Marketing, Digital, and Creative teams. The organisation is a global health-focused social business with a local, results-driven approach and a broad portfolio of contraceptive and reproductive health services.

What you would do

• Create and implement strategies to drive sales pipelines and revenue across target Nigerian geographies.
• Develop integrated channel marketing programs for hospital, grocery, wholesale, and retail to maximise sell-through.
• Lead trade marketing strategy development and ensure timely execution.
• Engage with external partner accounts to build long-term relationships across retail, online, and B2B channels.
• Coordinate mini-campaigns, support product launches and seasonal business needs.
• Support Sales teams with incentive programmes and channel activations.
• Collaborate with Sales, Marketing, Digital and Creative teams to ensure consistent messaging.
• Support events, promotional activities and trade shows as required.
• Oversee activation of POS materials in-store and online to boost engagement and brand presence.
• Develop merchandising guidelines and train teams on implementation.

What they are asking for

• Graduate or postgraduate qualification in social sciences, biological sciences or related field.
• 3-5 years of work experience in a consumer goods environment, FMCG or pharmaceutical context preferred.
• Some sales experience would be an advantage.
• Trade or customer marketing experience in FMCG; pharma experience is a plus.
• Understanding of hospital, retail and wholesale trade.
• Commercial thinking to identify trade opportunities and investment choices.
• Strong communication and organisational skills.
• Collaborative approach with cross-functional teams.
• Creative flair and tenacity with logical thinking.

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