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Trade Marketing Manager
About this role
A Trade Marketing Manager role based in Lagos, focused on developing and executing national trade marketing plans and supporting sales teams within a potentially FMCG environment.
What you would do
- Develop and implement national trade marketing strategies.
- Translate brand and commercial priorities into trade plans.
- Drive channel-specific strategies for Distributor, Wholesale, General Trade and Modern Trade.
- Lead trade promotions and retail activation initiatives to achieve measurable ROI.
- Support Sales teams with trade tools, programmes and execution frameworks.
What they are asking for
- Degree or HND in Marketing, Business Administration or related field with relevant experience.
- MBA/MSc or professional certification is a plus.
- Over eight years of relevant experience, including at least three years in a managerial role in Trade Marketing, preferably FMCG (bottling).
- Strong knowledge in data analysis and interpretation.
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