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Trade Marketing Manager
About this role
The position is for a Trade Marketing Manager based in Abuja. The role involves planning and executing trade marketing strategies to generate interest, engagement and demand for the company’s products across key channels, including hospital, wholesale, retail, and online. The manager will work with the Head of Marketing and Head of Sales to deliver the annual Trade Business Plan and align campaigns with the company’s activation approach and objectives. Responsibilities cover channel marketing strategy, managing trade campaigns, coordinating with sales and external partners, and ensuring consistent messaging and effective POS activation to boost sales and brand presence.
What you would do
- Develop and implement strategies to drive sales pipelines and revenue in target geographies across Nigeria.
- Create integrated channel marketing programs for hospital, grocery, wholesale and retail channels using market insights.
- Lead trade marketing strategy development and ensure timely execution.
- Engage with external partner accounts to build long-term relationships across retail, online, and B2B channels.
- Coordinate mini-campaigns, support product launches and seasonal activations.
- Support the Sales team with incentive programmes and channel activations.
- Collaborate with Sales, Marketing, Digital and Creative teams for consistent messaging.
- Support events, promotional activities and trade shows as required.
- Oversee in-store and online POS material to maximise consumer engagement and brand presence.
- Keep customer and shopper knowledge up-to-date along the evolving e-commerce landscape.
What they are asking for
- Graduate or postgraduate qualification in Social Sciences, Biological Sciences or related field.
- 3-5 years’ experience in a consumer goods environment, preferably FMCG or Pharma; some sales experience advantageous.
- Trade or Customer Marketing experience, preferably in FMCG (Pharma a plus).
- Understanding of hospital, retail and wholesale trade.
- Commercial thinking to inform trade opportunities and investments.
- Strong communication, organisational and administrative skills.
- Creative flair, tenacity, logical thinking and a collaborative approach.
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