Trade Marketing Executive

About this role

The Trade Marketing Executive at Alan & Grant in Lagos will lead trade marketing activities aimed at trade development and revenue growth across the company’s channels and regions. The ideal candidate is self-driven, proactive, able to multitask, and comfortable in a fast-paced environment.

What you would do

• Design and execute channel-specific trade marketing plans and campaigns to increase product visibility, off-take, and revenue growth.
• Implement strategic sales initiatives, monitor channel performance, and consistently achieve or exceed sales and trade targets.
• Build and manage sustainable relationships with key trade partners, distributors, retailers, and channel stakeholders.
• Analyse market trends, competitor activity, trade data, and customer feedback to uncover new revenue opportunities and refine marketing strategies.
• Utilise CRM software and sales reporting automation tools to track performance metrics, generate weekly/monthly reports, and manage lead pipelines.
• Conduct frequent field visits and travel across assigned territories to drive sales operations and monitor trade execution.

What they are asking for

• OND or higher in Sales, Marketing, Business Administration, Data Analysis, or a related field.
• Training or certifications in professional sales or trade management.
• Minimum of 6 years' direct FMCG trade marketing and sales operations experience.
• Proven track record of meeting or exceeding revenue and growth targets in FMCG.
• Proficient in CRM platforms, sales automation tools, and reporting software; advanced Microsoft Excel and PowerPoint skills.
• Strong communication, negotiation, and relationship-building skills; self-starter able to work independently in a fast-paced environment; willing to travel.

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