Trade Marketing Executive

About this role

The Trade Marketing Executive role at Alan & Grant, a prominent Nigerian food manufacturing enterprise, is based in Ilupeju, Lagos. It focuses on trade development and revenue generation across the company’s channels and regions, and the ideal candidate should be self-driven, proactive, and able to multitask in a fast-paced environment.

What you would do

• Develop and implement channel-specific trade marketing plans and campaigns to boost product visibility, off-take, and revenue.
• Launch strategic sales initiatives, monitor channel performance, and meet or exceed sales and trade targets.
• Build and maintain relationships with trade partners, distributors, retailers, and channel stakeholders.
• Analyse market trends, competitor activity, trade data, and customer feedback to identify revenue opportunities and refine strategies.
• Utilise CRM software and sales reporting automation tools to track metrics, generate regular reports, and manage lead pipelines.
• Oversee trade activations, point-of-sale displays, and local field campaigns to optimise brand positioning in retail and wholesale points.

What they are asking for

• OND or higher qualification in Sales, Marketing, Business Administration, Data Analysis, or related field.
• Certifications or training in professional sales or trade management.
• At least 6 years of direct experience in FMCG trade marketing and sales operations.
• Proven track record of meeting or exceeding revenue and growth targets in FMCG.
• Proficiency with CRM platforms, sales automation tools, and reporting software.
• Advanced skills in Microsoft Excel and PowerPoint.

Listing details are summarised from the source. Always confirm the role and the employer on the original posting before applying, and never pay to apply for a job.