All jobs
Technical CRM Specialist in a Leading Sports Betting and Gaming Company - Redswitch Collections
About this role
A Technical CRM Specialist is needed in Lagos for a leading sports betting and gaming company. The role targets candidates with CRM and data-driven skills to optimise customer journeys and lifecycle performance.
What you would do
- Run and analyse A/B tests to optimise campaigns
- Monitor CRM integrations, data accuracy and campaign results
- Configure and optimise CRM platforms, journeys, segmentation and automation
- Identify and fix technical issues affecting customer journeys
- Analyse customer behaviour, deposits, betting activity, retention and engagement
- Create reports and dashboards for CRM KPIs and collaborate with cross-functional teams
What they are asking for
- 2–5 years' experience in CRM, Technical CRM, Marketing Automation or Customer Lifecycle Management
- Experience with CRM platforms and automation tools
- Strong understanding of segmentation, retention, churn and customer lifecycle management
- Strong analytical and problem-solving skills
- Understanding of APIs, integrations, data flows and SQL or similar technical concepts
- Experience in sports betting, gaming, fintech, e-commerce or digital products is an advantage
Listing details are summarised from the source. Always confirm the role and the employer on the original posting before applying, and never pay to apply for a job.