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Technical CRM Specialist
About this role
A full-time Technical CRM Specialist role based in Lagos for a leading gaming company in sports betting and gaming. The successful candidate will combine CRM expertise with data analysis, automation and technical problem-solving to improve customer engagement, retention and lifecycle performance.
What you would do
- Configure and optimise CRM platforms, customer journeys, segmentation and automation.
- Analyse customer behaviour, deposits, betting activity, retention, churn and engagement.
- Build automated campaigns, triggers and personalised communications.
- Monitor CRM integrations, data accuracy and campaign performance.
- Develop reports and dashboards for CRM KPIs.
- Collaborate with Product, Marketing, IT, Data and Operations teams on CRM initiatives.
What they are asking for
- 2–5 years’ experience in CRM, Technical CRM, Marketing Automation or Customer Lifecycle Management.
- Experience with CRM platforms and automation tools.
- Understanding of APIs, integrations, data flows, and SQL or similar technical concepts.
- Strong analytical and problem-solving skills.
- Experience in sports betting, gaming, fintech, e-commerce or digital products is an advantage.
- Strong understanding of segmentation, retention, churn and customer lifecycle management.
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