Team Lead, Marketing & Communications (Construction & Travel) - Hybrid

About this role

Velvet Casa Limited in Lagos is seeking a Team Lead for Marketing & Communications to oversee marketing for its construction and travel arms. The role focuses on building the brand, attracting clients, and driving sales across real estate, building projects, tours, ticketing and visa services. The position requires leadership of the marketing team and collaboration with the sales team to convert leads, with a hybrid work arrangement in Magodo/Ikeja. The company operates in the luxury construction space and travel services, aiming to deliver customer experiences and grow its client base. The advertiser specifies a structured marketing strategy, budget planning, and KPI tracking as part of the duties.

What you would do

• Develop and execute yearly marketing strategies for construction and travel sectors.
• Manage separate brand identities under one marketing team.
• Plan and allocate marketing budgets.
• Market real estate, building projects and construction services; run site visit campaigns and promotional materials.
• Lead travel marketing for tour packages, flight tickets, visa processing and related deals.
• Run seasonal campaigns and partner with airlines/hotels for promotions.
• Oversee digital and content efforts across social media, website, SEO and content calendar.
• Manage paid advertising with ROI tracking (Google Ads, Meta Ads).
• Lead email marketing and WhatsApp broadcasts.
• Supervise marketing officers, graphic designer and social media manager; collaborate with sales to convert leads; monitor KPIs.

What they are asking for

• BSc/HND in Marketing, Business or a related field.
• 5-7 years of marketing experience, with at least 2 years in a leadership role.
• Experience in real estate/construction or travel/tourism is required.
• Strong digital marketing, content creation and lead generation skills.
• Good communication and knowledge of the Lagos market.
• Proficiency with Canva, Meta Business and Google Analytics.

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