Team Lead – Digital Marketing and Communications

About this role

The role is for MTN Nigeria MoMo PSB in Lagos and focuses on leading digital marketing and communications to shape the brand, drive product adoption and build communities. The person will set the content and communications agenda, manage cross-channel storytelling, and ensure consistent brand voice across digital platforms. Responsibilities include leading content creation, defining digital narratives, managing social media and communities, handling email and lifecycle communications, campaign design, audience mapping, and website content strategy. The role requires collaboration with growth, product, PR, and performance teams to align messaging and drive growth. The position targets candidates with a strong portfolio and extensive digital marketing and communications experience, preferably with fintech exposure.

What you would do

• Develop and own a content framework based on narratives and triggers.
• Lead creation of campaigns, product explainers, and brand assets.
• Set tone of voice and messaging across channels.
• Build a creator-driven content engine for various content formats.
• Translate data into compelling stories to drive growth and usage.
• Define the brand's digital narrative and ensure alignment with goals.
• Collaborate with PR for messaging across earned, owned, and paid media.
• Lead social media strategy, editorial calendar, and community engagement.
• Own email, push, SMS and in-app messaging and lifecycle storytelling.
• Oversee campaign mapping, creative execution, and cross-channel integration with brands, product and growth teams.

What they are asking for

• Bachelor’s degree in Marketing, Mass Communication or related field.
• 3–7 years of experience in digital marketing, marketing communications, or content marketing.
• Background in fintech is an advantage.
• Strong portfolio of past work (mandatory).
• Exceptional storytelling and content architecture skills.
• Creative thinking with hands-on content creation ability.
• Deep understanding of digital platforms, formats, and creator economy.
• Experience developing brand archetypes, tone of voice and messaging systems.
• Strong social media, community-building and digital communications experience.
• Experience with multi-format content and cross-channel campaigns.

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