Team Lead - Digital Marketing and Communications

About this role

MTN Nigeria MoMo PSB is seeking a Team Lead for Digital Marketing and Communications. The role focuses on setting the content and communications agenda, building a digital-first brand, and driving storytelling to boost product adoption and brand affinity. The position involves leading content strategy, social media, email and lifecycle communications, campaigns, and governance to align with product go-to-market goals and brand voice. Location is Victoria Island, Lagos, and it is a full-time role. The employer operates in the telecommunications and fintech space through MoMo PSB.

What you would do

• Develop a market-ready content framework using narratives and archetypes.
• Translate product data and insights into engaging stories to drive growth and usage.
• Lead creation of varied content including campaigns, explainers, community stories and thought leadership.
• Maintain consistent brand tone, sentiment, and messaging across channels.
• Oversee end-to-end social media strategy, calendar, content, posting, and engagement.
• Build and scale MoMo communities among users, creators, merchants, agents, and youth.
• Collaborate with Growth for paid and organic media synergy.
• Own messaging for customer touchpoints including email, newsletters, push notifications, SMS and in-app messages.
• Map campaigns, lead creative development, and ensure cross-channel integration.
• Define channel-specific content strategies and audience segments; manage content calendars and production pipelines.

What they are asking for

• Bachelor’s degree in Marketing, Mass Communication or related field.
• 3–7 years in Digital Marketing, Marketing Communications, Content Marketing or related roles.
• Strong portfolio of past work demonstrating storytelling and content architecture (mandatory).
• Experience with social media strategy, community building, and digital communications.
• Ability to translate user insights into emotionally engaging content and action.
• Experience collaborating with media, PR, agencies, production and influencers.
• Experience with multi-format content (video, scripts, carousels, blogs, UGC).
• Strong skills in campaign mapping, cross-channel integration, and digital-first brand building.
• Experience running content calendars and Agile creative processes.
• Background in fintech is an advantage.

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