Team Lead - Digital Marketing and Communications

About this role

MTN Nigeria is seeking a Lead for Digital Marketing and Communications to shape and amplify the brand’s voice across digital channels. The role focuses on content strategy, storytelling, community building, and driving product adoption and brand affinity. It requires setting the organisation’s content and communications agenda and building a digital‑first brand that resonates with customers. The position involves overseeing content creation, brand narrative across platforms, and collaboration with marketing and growth teams to support product go‑to‑market efforts. The employer is MTN Nigeria, part of MTN Group, with operations across Nigeria including Lagos where the role is based.

What you would do

• Develop and own a market-specific content framework based on stories and archetypes.
• Lead creation of campaigns, product explainers, community stories, brand assets, and thought leadership content.
• Define and maintain tone of voice, brand sentiment, and messaging across channels.
• Build a creator-style content engine for various content formats.
• Translate product data and insights into compelling stories that drive growth and usage.
• Define the brand’s digital narrative and alignment across platforms and GTMs.
• Collaborate with PR to ensure consistent messaging across earned, owned, shared, and paid media.
• Lead social media strategy, editorial calendar, content, posting, engagement, and amplification.
• Build and scale MoMo communities including users, merchants, agents, and youth.
• Implement social listening and respond to trends and sentiment with insight-driven actions, coordinating with stakeholders to drive advocacy and relevance across channels, including paid-organic synergy with Growth teams.

What they are asking for

• Bachelor’s degree in marketing, mass communication or a related field.
• 3–7 years of experience in digital marketing, marketing communications, content marketing, or related roles.
• Portfolio of work is mandatory for consideration.
• Excellent storytelling and content architecture skills.
• Strong creative thinking with hands-on content creation abilities.
• Understanding of digital platforms, formats, and the creator economy.
• Experience developing brand archetypes, tone of voice, and messaging systems.
• Background in social media strategy, community building and digital communications.
• Experience with multi-format content (video, scripts, carousels, blogs, UGC) and cross‑channel campaign mapping.
• Ability to manage content calendars, production pipelines, and agile creative processes.

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