State Business Manager - South-South Region

About this role

The role is for a State Business Manager overseeing the South-South region, based in Lagos. It involves planning and monitoring activities to achieve customer and revenue market share targets by leading multiple teams in network operations, customer service, channel management and market expansion. The position focuses on driving gross additions and net revenue, managing activations and churn, enhancing channel performance, and expanding distribution and retail presence. The employer, Airtel Nigeria, is a leading telecommunications provider with extensive mobile services and a large subscriber base. The role targets experienced professionals with a strong background in retail sales, Go-to-Market strategies and leadership in a telecom or related industry.

What you would do

• Increase revenue earning net additions for Prepaid and Postpaid by monitoring churn, activations, and turnaround times.
• Identify and implement zonal sales strategies to drive gross additions.
• Propose and drive value-added services (VAS) and upselling to achieve net revenue targets.
• Reduce recharge turnovers and first bill churn; monitor collections and bad debts performance.
• Deliver channel satisfaction by timely claims processing and trade service; design and implement channel delight activities.
• Audit and review channel partners and distributors to ensure healthy ROI; expand distribution width and depth.
• Identify and implement expansion to meet the target number of Active Easy Charge Outlets and establish SIM selling outlets and other retail outlets.
• Ensure new sites ROI and deployment; manage network coverage, quality and outages within the zone.
• Deliver showroom experience through standard infrastructure and staff upskilling; enhance customer service delivery and satisfaction scores.
• Drive employee engagement through leadership and action plans addressing feedback from engagement surveys.

What they are asking for

• Masters in Business Administration is an advantage; Bachelor’s Degree in Management or related Social Sciences.
• At least 12 years of experience in Retail sales, preferably in Telecommunications, FMCG or Manufacturing, with a minimum of 4 years in middle management.
• Excellent product knowledge, sales and business development experience with proven revenue generation.
• Strong understanding of Route-to-Market (RTM) and Go-to-Market strategies.
• Excellent leadership, communication, presentation and numerical skills; high customer-centric orientation.
• Ability to work independently, be detail-oriented, and demonstrate strong relationship management.

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