State Business Manager - South-South Region

About this role

Airtel Nigeria is hiring a State Business Manager for the South-South region, based in Lagos with operations covering the Enugu area. The role focuses on planning and monitoring regional activities to achieve customer and revenue market share targets by leading multiple teams in network operations, customer service, channel management and market expansion. The position involves driving revenue through prepaid and postpaid acquisitions, customer service improvements, and sales strategies, as well as expanding distribution, managing channel partners, and ensuring service quality and showroom standards. It requires extensive experience in retail sales, preferably in telecoms or related industries, and strong leadership, relationship, and analytical skills. The job profile emphasises RTM and Go-to-Market execution, revenue growth, and customer-centric delivery across the zone.

What you would do

• Identify and implement zonal sales strategies to drive gross additions for prepaid and postpaid customers.
• Monitor churn, grace periods and activations health; ensure activations meet turnaround times.
• Achieve zonal net revenue targets by developing customer service and collections strategies.
• Drive upsell of value-added services and manage recharge turnover reduction and first bill churn.
• Audit and review channel partners and distributors to ensure healthy ROI and timely trade service disbursements.
• Expand distribution width and depth, increasing presence in showrooms and with dealers.
• Establish SIM selling outlets and other retail categories as a percentage of Easy Charge outlets.
• Oversee network coverage, site ROI, deployment, and reduction of outages within the zone.
• Improve showroom customer experience and ensure standard infrastructure and staff training.
• Engage and motivate frontline employees to meet engagement and execution targets.

What they are asking for

• Bachelor’s degree in Management or related social sciences; MBA is an advantage.
• Minimum of 12 years of experience in retail sales, preferably in telecoms, FMCG or manufacturing, with at least 4 years in middle management.
• Strong understanding of Route-to-Market and Go-to-Market strategies.
• Proven sales and business development track record with revenue growth experience.
• Excellent product knowledge and relationship management skills.
• Strong numerical, analytical, presentation and communication abilities.
• Leadership capability, teamwork, and independence with attention to detail.
• Customer-centric orientation and ability to drive execution excellence.

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