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State Business Manager - North
About this role
Airtel Nigeria is seeking a State Business Manager for the North to plan and oversee zonal operations in Lagos, with a focus on growing customer numbers, revenue, and market share. The role involves supervising multiple teams across network operations, customer service, channel management, and market expansion to deliver operational excellence. Responsibilities cover driving net adds for prepaid and postpaid segments, reducing churn, managing activations, implementing sales strategies, improving customer service and collections, expanding distribution, ensuring channel ROI, and maintaining network and showroom quality. The position targets candidates with substantial retail and field sales experience, especially in telecoms or related sectors, and with strong leadership and RTM/Go-to-Market expertise. The role requires managing and improving channel partners, showrooms, and Easy Charge outlets, while achieving engagement and customer satisfaction goals. The job is based in Lagos with overall responsibility for the North zone.
What you would do
- Increase prepaid and postpaid customer net additions and monitor activations.
- Monitor churn and grace periods; ensure activations are completed within turnaround times.
- Develop and implement zonal sales strategies to drive gross additions.
- Drive net revenue for the zone by reducing recharge turnovers and first bill churn.
- Propose and drive value-added services and upselling activities.
- Develop customer service strategies to improve collections and reduce bad debts.
- Monitor and improve channel satisfaction; oversee claims and trade service delivery.
- Audit and review channel partners and distributors for ROI.
- Design and implement channel delight activities to expand distribution width and depth.
- Ensure expansion to meet active Easy Charge outlet targets and improve network coverage and quality.
What they are asking for
- Bachelor’s degree in Management or related Social Sciences; MBA is an advantage.
- Minimum 12 years of experience in retail sales, preferably in telecoms, FMCG, or manufacturing.
- At least 4 years in a middle management role.
- Excellent product knowledge and understanding of RTM and Go-to-Market strategies.
- Strong sales and business development experience with proven revenue growth.
- Excellent relationship management, numerical, and analytical skills.
- Strong execution capability and leadership skills.
- Customer-centric orientation with strong presentation and communication abilities.
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