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Specialist, Marketing & Sales (Lagos)
About this role
The role is for a Marketing and Sales specialist based in Lagos, working to support Nile University’s marketing and recruitment efforts in the city. The position focuses on lead generation, engagement, and conversion across multiple channels, with an emphasis on promoting the university’s digital education and short programmes. It involves organising information sessions, events, and campaigns, building a CRM pipeline, and ensuring alignment with the university’s messaging. The role targets potential postgraduate and professional programme audiences across grassroots, corporate, and professional networks. The employer operates Nile University of Nigeria, a private multidisciplinary university with multiple faculties and programmes, part of Honoris United Universities since 2020.
What you would do
- Support execution of marketing and recruitment activities in Lagos
- Design and implement awareness campaigns for Nile University’s Digital Education and short courses
- Secure presentations with organisations, associations, and networks
- Organise and manage information sessions, webinars, masterclasses, and thought leadership events
- Identify experiential marketing opportunities in high-traffic community spaces
- Monitor lead quality and track progress through the admissions funnel
- Maintain a CRM pipeline and ensure follow-up with prospective students
- Pilot new awareness initiatives across grassroots and unconventional channels
- Audit enrolment sources and identify high-yield channels
- Prepare reports on campaigns, leads, and conversions and provide data-driven insights
What they are asking for
- Bachelor’s degree in Marketing, Communications, Business Administration or related field
- 3–5 years of relevant experience in Marketing, Sales and Business Development
- Demonstrated success in similar roles within a tertiary institution or comparable environment
- Strong written, verbal and presentation skills for engaging senior executives and diverse stakeholders
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