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Specialist, Marketing and Sales
About this role
The role is for a Specialist in Marketing and Sales based in Lagos, employed full-time by Nile University of Nigeria. The position supports marketing and recruitment activities to generate leads, engage prospects, and drive enrolments for the university’s programmes, including its digital education offerings. The university describes itself as a private multidisciplinary institution in Abuja with multiple faculties and programmes and is part of Honoris United Universities. The advert specifies responsibilities around campaigns, events, lead management, and data-driven improvements to marketing ROI, with interaction across marketing units and stakeholders to promote the university image and programmes.
What you would do
- Prepare reports on awareness campaigns, events, leads and conversions.
- Audit enrolment sources and awareness channels for effectiveness.
- Plan and run awareness campaigns for Nile University digital education and programmes.
- Secure presentations with organisations and networks to showcase opportunities.
- Identify experiential marketing opportunities in high-traffic spaces.
- Organise and manage information sessions, webinars, masterclasses and thought leadership events.
- Develop data-driven strategies to optimise marketing ROI and resource allocation.
- Pilot new awareness initiatives across grassroots and unconventional channels.
- Engage prospective students through presentations, campaigns, associations, digital channels and events.
- Maintain CRM pipeline of prospective students and follow up to support enrolment.
What they are asking for
- Minimum of 3–5 years experience in Marketing, Sales and Business Development.
- Strong communication and presentation skills for senior stakeholders.
- Experience in a tertiary institution or similar environment.
- Bachelor’s degree in Marketing, Communications, Business Administration or related discipline.
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