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Special Channel Manager
About this role
The Special Channel Manager role in Abuja focuses on growing the company by developing non-traditional sales channels such as PPMVs, fitness centres, spas, beauty salons, supermarkets and events. The job involves identifying, onboarding and managing these niche channels, organising events and experiential activities, and ensuring proper product placement and stock levels. The position reports to the Regional Manager and leads a team of marketing executives to drive channel-specific promotions and performance. The employer, Alfred & Victoria Associates, is a Nigerian ICT solutions firm with consulting, recruitment and training arms offering services across industries. The role targets expanding into specialised, non-traditional customer segments to boost sales and partnerships.
What you would do
- Identify and onboard prospective special channels and non-traditional outlets.
- Sponsor and anchor high-traffic wellness events and related activities to create sales hubs.
- Secure partnerships and close commercial agreements with channels.
- Design and run experiential setups at points of sale or gathering hubs.
- Introduce product portfolio into non-conventional POS environments.
- Provide leadership and coaching to the marketing executive team.
- Ensure stock, delivery schedules and premium product placement at partner venues.
- Evaluate performance regularly and implement corrective actions.
- Collaborate with Marketing to create channel-specific campaigns and POS materials.
- Conduct field audits and measure brand visibility and compliance.
What they are asking for
- Bachelor’s Degree in Business Administration, Marketing, Biological Sciences or related field.
- Minimum 3 years in sales and marketing, with at least 2 years in a supervisory role.
- Experience in FMCG, wellness, pharmaceutical or hospitality sectors is desirable.
- Strong CRM, route-to-market tools and Excel skills.
- Proven ability to create sales opportunities in untapped markets and close B2B deals.
- Strong interpersonal and negotiation skills with channel decision-makers.
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