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Special Channel Manager
About this role
The role is for a Special Channel Manager based in Abuja, employed by Alfred & Victoria Associates, an ICT solutions company. The position focuses on growing the business by reaching non-traditional customer segments and managing niche sales channels such as PPMVs, fitness centres, spas, beauty salons, supermarkets, and events. The manager will identify, onboard, and lead these channels, sponsor and run wellness and beauty events, and ensure product availability and placement at partner venues. Collaboration with the Marketing team is required to create channel-specific campaigns and monitor performance with regular reporting. The job targets onboarding new special channel accounts each month and achieving sales growth within these segments.
What you would do
- Identify and onboard prospective non-traditional channels
- Sponsor and anchor high-traffic events to create sales hubs
- Secure partnerships and close commercial agreements with channels
- Design and execute experiential setups at point-of-sale or gathering hubs
- Introduce product portfolio into non-conventional channels
- Provide leadership and coaching to the marketing executive team for specialized accounts
- Ensure stock levels, delivery schedules, and premium product placement
- Evaluate performance and implement corrective actions
- Collaborate with Marketing on channel-specific promotions and POS materials
- Conduct field audits and measure visibility, engagement, and compliance
What they are asking for
- Bachelor's Degree in Business Administration, Marketing, Biological Sciences, or related field
- Minimum 3 years in progressive sales and marketing, with at least 2 years in a supervisory role managing field teams
- Experience in FMCG, wellness, pharmaceutical, or hospitality sectors preferred
- Strong command of CRM software, route-to-market tools, and Excel for analytics
- Proven ability to create sales opportunities in untapped markets
- Strong interpersonal and negotiation skills with key channel decision-makers
- Track record of closing high-value B2B deals and managing sales pipelines
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