Social Media Specialist

About this role

The Social Media Specialist will manage CIG Motors' social media presence, creating content and campaigns to grow brand awareness, drive engagement, and generate traffic and leads across platforms. The role involves content planning, running organic and paid campaigns, and monitoring performance and reputation. It is based in Lagos for CIG Motor Ltd.

What you would do

• Develop and manage a social media content calendar across platforms.
• Create and execute organic and paid social media campaigns aligned with marketing objectives.
• Engage with followers, respond to comments and direct messages, and manage the brand's online reputation.
• Track social media performance metrics and prepare regular reporting.
• Collaborate with the Creative Director and Motion Designer & Video Editor to develop content assets.
• Stay current with social media trends, platform updates, and best practices.

What they are asking for

• Bachelor's degree in Marketing, Communications, Mass Communication, or related field.
• Minimum of 2-4 years' experience managing brand social media accounts.
• Experience with social media management and analytics tools.
• Strong copywriting and content creation skills.
• Sound knowledge of social media platforms and best practices.
• Analytical skills, with familiarity with social media analytics tools.

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