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Social Media Specialist
About this role
A Social Media Specialist role based in Lagos for Xiaomi Technology, focused on managing social media across multiple platforms, coordinating campaigns and PR activities, and supporting offline events. The position suits someone with experience in digital marketing, social media management and influencer partnerships within the tech or consumer electronics space.
What you would do
- Develop and implement social media strategies across Instagram, Facebook, TikTok, YouTube and X
- Plan and manage content calendars for consistent brand messaging
- Monitor platform performance, audience insights and trends to optimise content and engagement
- Plan and manage integrated online campaigns for product launches and promotions
- Coordinate with internal teams, agencies and partners for campaign delivery and ROI evaluation
- Lead end-to-end PR and influencer campaigns, including partner selection, budgeting, approval, publication and performance review
What they are asking for
- Proven experience in social media management and digital marketing
- Experience in planning and executing online and offline marketing activities
- Strong project management, communication and stakeholder management skills
- Good analytical skills for marketing data and competitive insights
- Experience with budget management and vendor coordination preferred
- Passion for the tech industry, smartphones and consumer electronics
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