Social Media Personnel

About this role

A fashion store in Lagos is hiring a full-time Social Media Personnel to manage its online presence, create content and drive customer engagement and sales. The role focuses on developing social media strategies, producing visuals and captions, and staying updated on trends. The position targets individuals with social media experience and an interest in fashion. The employer operates a fashion retail business located on Allen Avenue, Lagos, and will shortlist suitable candidates for further contact.

What you would do

• Manage the company’s social media platforms.
• Create engaging content including photos, videos, reels, stories and captions.
• Develop and implement social media strategies to increase brand visibility.
• Promote fashion products and drive online sales.
• Respond to comments, messages and customer enquiries promptly.
• Plan and maintain a consistent content calendar.
• Monitor social media trends and apply relevant trends to boost engagement.
• Collaborate with the sales team to promote new products, offers and campaigns.
• Track social media performance and provide regular reports.

What they are asking for

• HND or Bachelor's Degree in Marketing, Mass Communication, Media, Communications or related field (advantage).
• 1–2 years of social media management or content creation experience.
• Strong knowledge of Instagram, TikTok, Facebook and other relevant platforms.
• Good photography, videography and content-creation skills.
• Ability to create engaging short-form video content.
• Excellent writing and communication skills.
• Creative, trendy, proactive and highly organised.
• Knowledge of fashion and digital marketing is an advantage.

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