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Social Media Marketing Specialist
About this role
A Social Media Marketing Specialist is needed to grow BLUETTI's brand presence in Nigeria. The role manages local social channels, creates tailored content, and drives both organic and paid user acquisition and engagement for the Nigerian market.
What you would do
- Develop and execute social media strategies for Nigeria across platforms (Instagram, TikTok, X, Facebook, WhatsApp, LinkedIn)
- Create, curate and schedule localized content that reflects Nigerian culture and languages
- Plan and manage paid social campaigns including budgeting, targeting, testing, and optimization
- Identify, brief and manage Nigerian influencer partnerships and track ROI
- Monitor trends and competitor activity in Nigeria and adapt content accordingly
- Engage with the online community and manage brand reputation; escalate customer issues as needed
What they are asking for
- Bachelor's degree in Marketing, Communications or related field
- 2 to 4 years of social media marketing experience, preferably in Nigeria or West Africa
- Proven track record of growing social media accounts and running paid campaigns
- Strong understanding of Nigerian social media culture, slang, topics and consumer behavior
- Strong copywriting and content creation skills; familiarity with Canva, CapCut or Adobe Creative Suite is a plus
- Experience with social media analytics tools (Meta Business Suite, TikTok Analytics, Google Analytics) and good communication skills; ability to work in a fast-paced environment; fluency in English; proficiency in Nigerian Pidgin or a major local language is an advantage
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