Social Media Manager (Hybrid)

About this role

Scentimental, a luxury home fragrance and lifestyle brand, is hiring a Social Media Manager for a full-time hybrid role in Lagos. The position focuses on growing and engaging audiences in Nigeria and the UK, using social media to support business growth while maintaining the brand’s premium identity. Responsibilities include tracking performance, creating platform-tailored content, managing the social calendar, handling community engagement, and coordinating campaigns, launches, influencers, and user-generated content. The role targets individuals with strong storytelling, copywriting, planning, and execution skills and experience with Instagram, Facebook, and TikTok. Applicants should have at least three years of social media management experience in relevant consumer brands.

What you would do

• Track performance and use insights to improve reach, engagement, audience growth, and conversions.
• Write captions and adapt content for different platforms and audiences.
• Translate brand priorities into engaging content plans.
• Manage the social media calendar and day-to-day publishing across platforms.
• Manage community engagement, comments, DMs, and customer queries.
• Coordinate campaigns, product launches, influencer collaborations, and user-generated content.

What they are asking for

• 3+ years of social media management experience, ideally with a lifestyle, luxury, beauty, fashion, or consumer brand.
• Strong copywriting, storytelling, planning, and execution skills.
• Experience managing Instagram, Facebook, and TikTok.
• Understanding of social media analytics and linkage of content to commercial results.
• Proactive, organised with excellent attention to detail.

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