Social Media Manager (Hybrid)

About this role

The role is for a Social Media Manager for a Lagos-based fashion brand, with hybrid work and full-time employment. The candidate should have strong creative judgment, a clear point of view, and the ability to challenge ideas while developing content that strengthens the brand and drives engagement and sales. The job focuses on managing content across platforms, growing online presence, and aligning content with product launches and brand milestones. The employer seeks someone experienced in fashion, content, and digital audiences who can create original photo and video content and interact with online communities. On-site work is required, including potential participation in shoots and events.

What you would do

• Maintain a consistent brand voice and visual identity across all platforms
• Develop and execute a social media strategy to grow the brand's online presence
• Coordinate content with new arrivals, promotions, and brand milestones
• Monitor trends and identify opportunities to keep content fresh
• Plan, schedule, and manage day-to-day posting across all accounts
• Track performance metrics and adjust content strategy accordingly
• Attend and capture content at shoots, events, and brand activities
• Create original photo and video content that showcases the brand
• Respond promptly to messages, comments, and DMs across platforms
• Manage on-site shoots and events as required

What they are asking for

• Minimum of 4 years' experience in social media management
• Strong understanding of fashion and target fashion consumer
• Ability to translate products into compelling social media content
• Understanding of visual storytelling for fashion
• Commercial awareness of how social media drives enquiries, engagement, and sales
• Familiarity with content trends on Instagram, TikTok, and other platforms
• Experience managing social media accounts and growing online audiences
• Excellent written communication for captions and engagement
• Strong portfolio or examples of previous work
• Ability to work onsite and attend shoots/events, including outside hours

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