Social Media Manager / Digital Marketing Specialist

About this role

A Social Media Manager / Digital Marketing Specialist is sought to lead the company’s social media presence and digital marketing activities, focusing on lead generation, customer acquisition and online sales in Nigeria. The role requires strategic, results‑driven work with a track record in lead generation and digital campaigns, preferably in tech, SaaS, or BPO environments.

What you would do

• Plan, execute and optimise digital marketing campaigns to boost brand awareness, engagement and lead generation
• Develop content calendars and coordinate multi-channel content across social media, websites, email and other channels
• Maintain consistent brand messaging and visual identity across platforms
• Manage social media accounts and produce high‑quality content with internal teams
• Monitor trends, competitive activity and opportunities in digital marketing
• Generate qualified leads, nurture prospects and coordinate with sales teams to improve conversion rates

What they are asking for

• Minimum 5 years of experience in social media management, digital marketing, sales or related roles
• Experience selling software, SaaS, digital marketing services or B2B solutions is advantageous
• Strong copywriting, data analysis and ability to interpret marketing metrics
• Solid understanding of sales funnels, lead nurturing and conversion optimisation
• Experience with cold calling, outbound sales and lead qualification
• Bachelor’s or Master’s degree in Marketing, Business Administration, Mass Communication or related field

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