About this role
The role is for a Social Media Manager and Content Creator to manage a personal brand’s online presence remotely, with work based around content planning, creation, publishing and events coverage. The position requires using AI tools to research, write, design, edit and produce various content formats including motion graphics and explainer videos. Responsibilities span strategy, content production for multiple platforms, live event coverage, audience growth, paid advertising, email newsletters and community management. The employer, BayOne Consults, describes itself as a business consulting service focused on strategy across people, processes, information and technology. The role is aimed at someone with a strong track record in managing personal brands or public figures and who can work independently in a remote setup with occasional event attendance in Abuja and surrounding areas.
What you would do
- Plan and execute content strategy across LinkedIn, Instagram, Facebook, X, TikTok and affiliated pages.
- Create, edit and publish daily original content including copy, graphics, carousels and videos.
- Produce AI-assisted videos, motion graphics and explainer content; review output for brand voice and quality.
- Manage live event coverage, post updates and publish event recaps within 48 hours.
- Run and optimise paid ads across Meta, LinkedIn, TikTok and Google; track spend and results.
- Build and maintain the brand’s email newsletter and grow the subscriber list.
- Engage with followers, respond to comments and DMs, and flag opportunities for partnerships or speaking engagements.
- Develop and execute campaigns for digital product launches and giveaways to boost reach.
- Analyse platform analytics and report monthly on growth, engagement and ad performance.
- Attend scheduled events as required and ensure content aligns with brand identity.
What they are asking for
- Portfolio showing pages managed and content created with growth or campaign results.
- Bachelor's degree in Marketing, Mass Communication or related field.
- At least 3 years of experience in content creation and social media management.
- Proven experience with AI tools for content creation, including AI-made motion graphics or explainer videos.
- Experience running sponsored ads on Meta, LinkedIn, TikTok or Google.
- Strong prompting skills and ability to iterate prompts to achieve desired results.
- Discretion handling a public figure's accounts and information.
- Good analytical skills to interpret platform insights and act on them.
- Proficiency with video editing tools (CapCut, InShot, Premiere Pro, After Effects) and AI video tools.
- Ability to work independently, manage multiple pages and meet deadlines.
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