Social Media Manager

About this role

Shulifang Biotechnology FZE is hiring a Social Media Manager to oversee the online presence of its brands, including BTF Edible Oil and SLF Biotechnology. The role involves planning and executing social media campaigns, creating content (videos, graphics, captions), managing paid ads, and analysing performance. The position requires managing multiple brands, maintaining brand consistency, and engaging with followers. The employer operates in the FMCG sector with products like detergents, edible oil, and cosmetics, and is located in Nigeria. The role targets individuals with proven social media and digital marketing experience who can work independently and meet deadlines.

What you would do

• Manage and grow the social media pages for the two brands.
• Plan and execute social media marketing campaigns and promotional strategies.
• Create engaging content including Reels, TikTok videos, product and lifestyle content.
• Design graphics, flyers, adverts, and other marketing materials.
• Write captions, promotional copy, and product descriptions.
• Create, manage, and monitor paid advertising campaigns.
• Research trends, competitors, hashtags, and content strategies.
• Develop content calendars and schedule posts across platforms.
• Respond to comments and direct messages and manage customer engagement.
• Analyse performance and prepare regular reports.

What they are asking for

• Proven experience in social media management and digital marketing.
• Strong content creation, copywriting, and communication skills.
• Proficiency in Canva and CapCut or similar tools.
• Ability to create quality graphics, videos, adverts, and promotional content.
• Good understanding of Instagram, Facebook, TikTok, and other platforms.
• Knowledge of paid advertising and campaign management.
• Strong analytical, organisational, and problem-solving skills.
• Creative, proactive, reliable, and able to work independently.
• Ability to manage multiple brands and meet deadlines.
• A degree or relevant training in Marketing, Communications, or related field is an advantage.

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