Social Media Manager

About this role

Bergstein Hospital seeks a Social Media Manager in Ikorodu, Lagos. The role focuses on strengthening the hospital’s online presence, promoting services and campaigns, and engaging with the audience while ensuring patient confidentiality. Responsibilities include creating content, developing campaigns, analysing metrics, managing comments and communications, and coordinating across departments. The position requires managing multiple social platforms, paid campaigns, and maintaining a content calendar. The employer offers a basic monthly salary and opportunities for professional development within a healthcare setting.

What you would do

• Create engaging social media content (graphics, videos, reels, educational posts, campaign materials).
• Develop campaigns to increase brand awareness, patient engagement, enquiries, and appointment bookings.
• Track, analyse, and report on social media metrics; recommend improvements.
• Monitor comments, messages, reviews, and enquiries and respond promptly and professionally.
• Collaborate with management and departments to ensure accurate, professional communication.
• Promote medical services, specialist consultations, health campaigns, events, and public health initiatives.
• Develop and implement a social media strategy aligned with marketing and business objectives.
• Coordinate photo and video content featuring hospital services, staff, and activities.
• Plan and maintain a consistent content calendar across platforms.
• Manage hospital social media platforms (Facebook, Instagram, TikTok, X, LinkedIn) and paid campaigns.

What they are asking for

• At least 2 years of social media management or digital marketing experience.
• Basic knowledge of social media analytics, campaign optimisation, and digital marketing strategies.
• Proven ability to create engaging social media content and grow online audiences.
• OND, HND, or Bachelor's degree in Marketing, Mass Communication, Digital Media, Public Relations or related field.
• Experience in healthcare or service-based organisations is an added advantage.
• Strong writing, communication, creativity, and organisational skills.
• Ability to work independently, meet deadlines, and manage multiple campaigns.
• Experience with Meta Business Suite, social media scheduling tools, and paid advertising platforms.
• Portfolio or links to managed social media accounts is an advantage.
• Proficiency with Canva, Adobe Creative Suite, CapCut or similar tools.

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