Social Media Manager

About this role

Travoofy seeks a Social Media & Digital Marketing Manager to oversee social media presence, digital marketing activities, and content creation for Travoofy and Internopay. The role involves developing engaging content, executing campaigns, and driving brand visibility and leads. The employer offers travel services and related solutions including flight and hotel bookings, visa assistance, and other travel necessities. The position is based in Lagos and targets a creative, proactive professional with experience in social media and digital marketing. The candidate should be able to manage multiple brands independently and deliver measurable business results.

What you would do

• Develop and implement social media and digital marketing strategies for both brands.
• Manage social media platforms including Instagram, Facebook, LinkedIn, TikTok, and X.
• Create graphics, videos, reels, and marketing materials.
• Plan and run paid advertising campaigns to generate leads and boost conversions.
• Develop and manage monthly content calendars.
• Monitor social media performance, engagement, and campaign effectiveness.
• Maintain consistent brand messaging and online visibility.
• Collaborate with internal teams to promote services and campaigns.
• Prepare weekly and monthly performance reports.

What they are asking for

• Bachelor's degree or HND in Marketing, Mass Communication, or a related field.
• 2 to 4 years of relevant experience.
• Strong graphic design and video editing skills (Canva, Photoshop, CapCut, etc.).
• Experience managing social media accounts and running paid advertisements.
• Excellent content creation, copywriting, and communication skills.
• Good understanding of digital marketing, analytics, and lead generation.
• Ability to manage multiple brands independently.
• Experience in travel or fintech is an added advantage.
• Portfolio of previous work is mandatory.

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