Social Media Manager

About this role

Vestates Limited in Abuja is seeking a full-time Social Media Manager to oversee the group’s social media presence and paid digital advertising. The role focuses on increasing brand visibility, growing relevant audiences, driving engagement, generating qualified enquiries and leads, and supporting business development. The manager will handle multiple social platforms, content scheduling, paid campaigns, community interactions, and performance analysis, aligning activities with brand guidelines and marketing plans. The position reports to the Corporate Communications & Marketing Manager and works with content creators and business teams. The employer operates in real estate and property management, leveraging technology to compete in the Nigerian market."

What you would do

• Develop and implement social media plans aligned with marketing strategies and business objectives
• Manage day-to-day operations of assigned social media accounts across platforms
• Coordinate content calendars and publish content consistently across platforms
• Adapt content to suit each platform and audience
• Plan, set up, and optimise paid advertising campaigns across social platforms
• Monitor campaign performance, budgets, and key metrics; adjust as needed
• Publish and manage content scheduling; ensure asset readiness for publication
• Engage with audiences, respond to inquiries, and escalate issues appropriately
• Support integrated marketing campaigns and lead generation efforts
• Track, report and analyse performance, providing recommendations for improvement

What they are asking for

• Bachelor’s degree in Marketing, Mass Communication, Digital Media, Public Relations, or a related field
• 3–5 years of proven experience managing social media and digital campaigns

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