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Social Media Manager
About this role
Scentimental, a luxury Nigerian home fragrance brand based in Ikeja, Lagos, seeks a commercially minded Social Media Manager to grow and manage its presence across Nigeria and the UK. The role involves overseeing the social media calendar, creating platform-specific content, writing captions, and engaging with the community through comments, DMs, and queries. You will coordinate campaigns, launches, influencer collaborations, and user-generated content, while tracking performance to drive reach, engagement, growth, and conversions. The candidate should have at least 3 years of social media management experience, with strong copywriting and planning skills, and experience with Instagram, Facebook, and TikTok. Attention to detail and a proactive, organised approach are essential. The employer focuses on maintaining a premium brand identity while leveraging trends and analytics to deliver business results.
What you would do
- Manage the social media calendar and daily publishing across platforms.
- Create content plans aligned with brand and marketing priorities.
- Write captions and adapt content for different platforms and audiences.
- Manage community engagement, including comments, DMs and customer queries.
- Coordinate campaigns, product launches, influencer collaborations and user-generated content.
- Track performance and use insights to improve reach, engagement, audience growth and conversions.
- Monitor trends while upholding the brand's premium identity.
What they are asking for
- 3+ years of social media management experience, preferably with lifestyle, luxury, beauty, fashion, or consumer brand.
- Strong copywriting, storytelling, planning and execution skills.
- Experience managing Instagram, Facebook and TikTok.
- Understanding of social media analytics and linking content to commercial results.
- Proactive, organised, with excellent attention to detail.
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