All jobs
Social Media Manager
About this role
Workland in Lagos is seeking a Social Media Manager to enhance the company’s hair brand online presence. The role involves turning products, client transformations, and brand stories into engaging content to build community trust and drive direct sales. The position requires creating short-form video content, planning content calendars, managing community interactions, and supporting paid and organic growth efforts. The role also requires tracking analytics and reporting on KPIs monthly. The employer operates a career-focused platform connecting job seekers with opportunities, and this role targets building a luxury brand look and authentic voice for the hair brand.
What you would do
- Create and publish photos, TikToks, and Instagram Reels showcasing hair products and customer results
- Develop and execute monthly social media content calendars
- Respond to messages, comments, and inquiries to convert followers into customers
- Collaborate on or manage basic paid social advertising campaigns
- Track engagement, follower growth, click-throughs and conversions and report monthly
- Monitor trends, audio usage, and algorithm changes to optimise engagement
- Maintain a consistent visual style and brand voice across channels
- Support strategy with data-driven insights
- Coordinate with teams on product launches and promotions
What they are asking for
- OND qualification or equivalent
- 1 to 3 years of experience managing social media accounts
- Proficiency in short-form video editing (CapCut, InShot, or Adobe Premiere)
- Experience with design tools (Canva or Photoshop)
- Experience with scheduling and analytics tools (e.g., Later, Hootsuite, Sprout Social)
- Strong eye for visual aesthetics and luxury brand presentation
- Ability to maintain an authentic brand voice
Listing details are summarised from the source. Always confirm the role and the employer on the original posting before applying, and never pay to apply for a job.