Social Media Manager

About this role

Petals Lagos is seeking an experienced Social Media Manager to oversee brand communication, content strategy and digital storytelling for its premium Nigerian athleisure and activewear brand. The role focuses on managing and growing the brand’s digital presence while preserving a consistent and recognisable identity across platforms. The candidate should have a strong grasp of brand positioning, tone of voice and visual consistency, with proven experience in fashion, lifestyle or consumer brands. Responsibilities include developing strategic content calendars for Instagram and TikTok and translating performance insights into improvements. The ideal candidate thinks strategically, communicates thoughtfully and ensures all content aligns with the brand’s objectives.

What you would do

• Develop and manage strategic content calendars for Instagram and TikTok
• Maintain and reinforce brand identity across social channels
• Create content that aligns with brand position and tone of voice
• Analyse performance data and make recommendations to improve engagement
• Coordinate content production with internal teams to ensure consistency
• Engage with the audience to build community and manage platform conversations
• Ensure content is tailored to platform-specific best practices
• Monitor shifts in social media trends relevant to fashion and lifestyle brands
• Maintain high organisational standards and attention to detail
• Take accountability for campaign execution and outcomes

What they are asking for

• Experience managing social media for fashion, lifestyle or consumer brands
• Strong copywriting skills with ability to adapt to brand identity
• Proven ability to develop and execute content calendars
• Strong understanding of audience engagement and community management
• Knowledge of platform-specific best practices for Instagram and TikTok
• Ability to interpret performance insights and make data-driven recommendations
• Strategic thinking and ability to communicate brand objectives effectively
• Excellent organisational skills and accountability
• Attention to detail and initiative

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