Social Media Lead

About this role

The role is for a Social Media Lead at The People Practice, based in Lagos. The successful candidate will drive the digital presence of a top-tier group of co-educational schools and act as the visual storyteller of campus life, achievements, and activities. Responsibilities include creating and editing visual content, managing all official social media channels, writing engaging copy, and maintaining a brand-consistent, data-driven social strategy. The position involves coordinating with school leadership and departments to cover events and campaigns that support enrollment and parent/alumni engagement. The employer focuses on premium school branding and active online community management.

What you would do

• Plan, capture and edit high-quality visual content including photos, short-form video, graphics for campus events and daily school life
• Manage day-to-day social media posts, stories and updates across all official platforms
• Write and design engaging copy for social media, newsletters, website updates and announcements
• Ensure all assets align with the school's brand identity and tone
• Maintain an editorial calendar linked to terms, admissions cycles and awareness days
• Monitor comments and inquiries and respond or escalate as needed
• Track key metrics and use insights to optimise campaigns
• Collaborate with school leadership and departments to cover activities and events

What they are asking for

• Bachelor’s degree in Mass Communication, Media, Marketing, English or related field
• 2–4 years of hands-on experience in social media management, content creation or digital marketing
• Experience with mobile/DSLR photography and video editing tools (e.g., CapCut, Premiere Pro, InShot)
• Proficiency in graphic design software (e.g., Canva, Photoshop)
• Familiarity with Meta tools, basic web analytics and social scheduling platforms
• Excellent written and verbal English communication with strong grammar and tone
• Ability to engage with students, staff, parents and school leadership on campus
• Understanding of modern digital marketing trends and social media algorithms
• Strong organisational skills for fast-paced event coverage and daily scheduling

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