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Social Media Executive
About this role
Sweet Sensation in Lagos is hiring a Social Media Executive. The role involves overseeing content, short-form video production, paid social campaigns and performance analytics across Instagram, TikTok and X to boost engagement, footfall and sales.
What you would do
- Lead content strategy and platform-first storytelling
- Create short-form video content for Reels and TikTok
- Manage paid social campaigns (Meta Ads) and conduct A/B tests
- Analyse performance and generate reports using Power BI and platform insights
- Monitor trends and manage the online community
- Drive engagement, footfall and sales through social media initiatives
What they are asking for
- 2 - 4 years' social media experience
- Strong video editing and content creation skills
- Portfolio of social campaigns and short-form videos
- Previous work experience with a QSR
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