Social Media & Digital Marketing Manager (Content Creation)

About this role

Gmart Alliance Limited is looking for a Social Media and Digital Marketing Manager focused on content creation to oversee social media, digital campaigns, and content for two brands, Travoofy and Internopay. The role targets a creative, proactive professional who can develop content, run marketing campaigns, boost brand visibility, engage audiences, and generate quality leads. The position is full-time and based in Lagos. Applicants should be able to manage multiple brands, collaborate with internal teams, and produce measurable results. Exposure to travel or fintech is a plus, and a portfolio of prior work is required.

What you would do

• Develop and implement social media and digital marketing strategies for both brands.
• Manage social media platforms such as Instagram, Facebook, LinkedIn, TikTok, and X.
• Create graphics, videos, reels, promotional content, and marketing materials.
• Plan and execute paid advertising campaigns to generate leads and improve conversions.
• Develop and manage monthly content calendars.
• Monitor performance, engagement, and campaign effectiveness on social media.
• Maintain consistent brand messaging and online presence.
• Collaborate with internal teams to promote services and campaigns.
• Prepare weekly and monthly performance reports.
• Independently manage social media and content creation to deliver measurable business results.

What they are asking for

• Bachelor’s Degree or HND in Marketing, Mass Communication or related field.
• 2–4 years of relevant experience.
• Strong graphic design and video editing skills (e.g., Canva, Photoshop, CapCut).
• Experience managing social media accounts and running paid advertisements.
• Excellent content creation, copywriting and communication skills.
• Good understanding of digital marketing, analytics and lead generation.
• Ability to manage multiple brands independently.
• Portfolio of previous work is mandatory.
• Experience in travel or fintech is an added advantage.

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