Social Media & Content Creator – Founder’s Personal Brand (Remote)

About this role

This is a remote, full‑time role to manage and grow the founder’s personal brand across social media. The brand covers wellness, food, lifestyle, motherhood, personal development and the founder’s business journey. You will own the content workflow from idea generation to editing, publishing and performance reporting.

What you would do

• Develop and manage the founder’s content strategy, calendars and production schedules.
• Create and edit short‑form videos (Reels/TikTok) and other assets; write hooks, captions and storytelling copy; design carousels and visuals.
• Adapt content for each platform and repurpose material across formats; schedule and publish on time.
• Monitor community activity (comments, mentions, DMs) and respond in line with brand voice; escalate issues; maintain confidentiality.
• Research trends and opportunities; support campaigns, events and announcements; maintain a content library and production tracker.
• Analyse performance metrics and prepare a concise monthly report with learnings and recommendations.

What they are asking for

• Proven experience creating and managing social media content.
• Strong short-form video editing skills; proficient with CapCut, Adobe Premiere Pro or equivalent.
• Graphic design and visual‑layout skills using Canva, Adobe Creative Suite or similar.
• Excellent written English and creative writing ability; strong hooks, storytelling, retention and CTAs.
• Experience with Instagram, TikTok, Facebook and LinkedIn; ability to adapt content to different platforms.
• Portfolio showing video editing, graphic design and creative writing; ability to work remotely and independently.

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