Social Media Content Creator

About this role

Pinnah Foods Limited, a Lagos-based restaurant chain with six outlets, is hiring a Social Media Specialist / Content Creator. The role involves creating and publishing engaging content to showcase the brands, products, people and customer experiences across social platforms, while managing content calendars, tracking performance and supporting campaigns. The ideal candidate understands current digital trends and has experience in food, hospitality or consumer brands as an advantage.

What you would do

• Develop and execute engaging social media content across digital platforms.
• Create high-quality photo, video, reels and short-form content for outlets.
• Develop creative concepts, captions and content ideas aligned with our brands.
• Manage content calendars and ensure consistent posting across platforms.
• Monitor social media trends and translate relevant trends into brand-appropriate content.
• Engage with the online community and support the growth of our digital presence.

What they are asking for

• Strong understanding of Instagram, TikTok and other relevant platforms.
• Excellent content creation, storytelling and copywriting skills.
• Ability to shoot and edit engaging photo and video content.
• Proficiency with Canva, CapCut or similar editing/design tools.
• Strong awareness of social media trends and digital culture.
• Experience managing social media for a food, hospitality, lifestyle or consumer-facing brand is an advantage.

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