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Social Media and Growth Manager
About this role
The role is for a Social Media and Growth Manager based in Lagos, full-time. The employer, Dreamcraft Entertainment Limited (Clout Africa), is an entertainment and music company seeking someone who can manage distribution, promotion and performance of digital content across multiple social platforms. The role requires analysing platform analytics, translating insights into audience growth and engagement, and leading a team to execute social media strategies. Responsibilities include monitoring analytics, actively promoting content, publishing across key platforms, developing growth strategies, setting targets, coordinating social media staff, and repurposing existing content. Success is measured by audience growth, reach, engagement, publishing consistency, and overall platform performance improvement.
What you would do
- Monitor social media analytics and use insights to optimise content strategy
- Ensure content is actively promoted and strategically distributed
- Lead daily content publishing and distribution across Instagram, TikTok, YouTube, Facebook, and X
- Develop and execute strategies to grow audience, reach, engagement and platform performance
- Set clear performance targets and drive accountability within the team
- Identify emerging trends, formats, and growth opportunities across platforms
- Coordinate social media personnel and ensure consistent daily execution and deliverables
- Identify high-performing content and opportunities to repurpose existing radio, podcast and video content
- Assist in leading content distribution and performance initiatives
- Contribute to reporting on audience growth and engagement performance
What they are asking for
- Creative thinking with a data-driven and analytical approach
- Experience in content distribution, promotion and social media analytics
- Proven ability to grow audiences, reach, engagement and digital visibility
- Strong knowledge of major social media platforms, digital content trends and audience behaviour
- Strong initiative, ownership, resourcefulness and a results-oriented mindset
- Ability to work in a fast-paced, performance-driven environment
- Strong leadership and team coordination skills
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