Social Media and Digital Marketing Manager (Content Creation)

About this role

Gmart Alliance Limited is seeking a Social Media and Digital Marketing Manager focused on content creation. The role involves developing engaging content, managing marketing campaigns, and driving brand visibility to generate quality leads for Travoofy and Internopay. The position covers overseeing social media presence and digital marketing activities across multiple platforms. It targets candidates with experience in design, content creation, and lead generation who can independently manage multiple brands. Employment is full-time and based in Lagos, with a monthly salary range of N200,000 to N400,000.

What you would do

• Create graphics, videos, reels, promotional materials and other marketing content.
• Manage social media platforms including Instagram, Facebook, LinkedIn, TikTok and X.
• Develop and implement social media and digital marketing strategies for two brands.
• Develop and manage monthly content calendars.
• Prepare weekly and monthly performance reports.
• Monitor social media performance, engagement and campaign effectiveness.
• Collaborate with internal teams to promote services and campaigns.
• Plan and execute paid advertising campaigns to generate leads and increase conversions.
• Maintain consistent brand messaging and online visibility.

What they are asking for

• Bachelor’s Degree or HND in Marketing, Mass Communication or related field.
• 2–4 years of relevant experience.
• Portfolio of previous work is mandatory.
• Strong graphic design and video editing skills (Canva, Photoshop, CapCut, etc.).
• Good understanding of digital marketing, analytics and lead generation.
• Experience managing social media accounts and running paid advertisements.
• Excellent content creation, copywriting and communication skills.
• Ability to manage multiple brands independently.
• Experience in travel or fintech industry is an added advantage.

Listing details are summarised from the source. Always confirm the role and the employer on the original posting before applying, and never pay to apply for a job.