SEO & Digital Marketing Manager - Lagos

About this role

Nicole Sinclair Consulting in Lagos seeks a results-driven SEO and Digital Marketing Manager to lead search engine optimisation, social media marketing, digital campaigns and online brand growth. The role aims to increase organic website traffic, improve search engine rankings, grow social media presence and generate qualified leads through integrated digital marketing strategies. It requires a mix of technical SEO, content strategy, social media management, paid advertising, data analytics and performance marketing. The position is for someone with several years ofexperience in SEO, social media and digital marketing who can work with multiple teams to drive measurable business growth.

What you would do

• Develop and implement comprehensive SEO strategies to improve organic visibility, traffic and rankings.
• Conduct keyword research, competitor and search intent analyses to identify growth opportunities.
• Manage on-page, off-page and technical SEO activities including metadata, internal linking, backlinks and site speed improvements.
• Perform regular SEO audits and coordinate with teams to resolve technical issues.
• Optimize content for search engines and user experience across pages, blogs and product/service pages.
• Create and manage monthly social media content calendars for platforms including Instagram, Facebook, LinkedIn, TikTok, X and YouTube.
• Develop engaging social content (graphics, videos, reels, promotional posts) and publish consistently.
• Grow brand awareness and social media-driven conversions while monitoring community engagement and interactions.
• Identify trends, influencers and partnerships to boost brand visibility.
• Plan and optimise digital marketing campaigns across Google Ads, Meta Ads and other platforms.

What they are asking for

• Bachelor’s degree in Marketing, Digital Marketing, Communications, Business Administration or related field.
• 3–5 years of experience in SEO, social media management and digital marketing.
• Proven track record in developing and executing SEO and digital marketing campaigns.
• Strong knowledge of technical, on-page and off-page SEO, keyword research and content optimization.
• Hands-on experience managing social media accounts and paid advertising campaigns.
• Proficiency with Google Analytics 4, Google Search Console, Google Ads, Meta Ads Manager and SEO tools (Ahrefs, SEMrush).
• Experience with content planning, copywriting, campaign management and digital marketing analytics.
• Understanding of conversion rate optimisation, lead generation and marketing funnels.
• Strong analytical, communication, organisational and project management skills.
• Ability to work independently, manage multiple campaigns and deliver measurable results.

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