Senior Strategy Manager (Experiential)

About this role

Strategy Trybe is seeking a Senior Strategy Manager with a focus on experiential work in Lagos. The role involves building strategy decks, pitches, and case studies for client proposals, and proposing ideas to keep brands competitive. You will develop insight-driven experiential strategies and execution plans, and perform post-campaign analysis for continuous improvement. The position requires at least four years of BTL/advertising experience and a degree in a related field, with a Strategy certificate from Strategy Trybe as a plus. The employer offers an attractive salary with incentives and opportunities to work on high-profile experiential campaigns and to attend industry events and training.

What you would do

• Create strategy decks, pitch presentations, and case studies for client proposals
• Propose fresh ideas to keep agency and client brands competitive
• Develop experiential strategies and execution plans based on insights
• Conduct post-campaign analysis and provide improvement insights
• Manage and engage stakeholders effectively
• Develop and execute brand strategy and BTL engagement plans
• Support creative, innovative, and analytical work within client projects
• Collaborate with teams to deliver experiential campaigns
• Keep up-to-date with consumer trends and brand storytelling
• Participate in industry events and training programs

What they are asking for

• Minimum of 4 years experience in BTL/advertising
• Degree in Marketing, Business, Communications or related field from a recognised tertiary institution
• Strategy Certificate or Diploma from Strategy Trybe is an advantage
• Deep understanding of consumer behaviour, trends, and brand storytelling
• Curious, proactive, and strong stakeholder management
• Ability to develop and execute brand strategy and BTL engagement plans
• Creative, innovative, and analytical mindset

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