Senior Product Marketer, Financial Institutions

About this role

OpenZeppelin is seeking a Senior Product Marketer for Financial Services. The role focuses on positioning, launching, and selling institutional solutions to banks, asset managers, and financial market infrastructures. You will work with AI-driven workflows to create adaptable sales assets and to support adoption, with collaboration across Product, Design, Sales, and Open Source Engineering. The company operates remotely and serves financial institutions and crypto-native teams through its security-focused on-chain finance products and services.

What you would do

• Own positioning and messaging for institutional solutions by use case and buyer persona
• Lead product launches for new institutional solutions from planning to post-launch adoption
• Enable Sales with AI-native assets such as kits, narratives, one-pagers, and battlecards tailored per account
• Build AI-powered workflows for competitive and market intelligence and convert insights into actionable outputs
• Create use-case and solution pages in the CMS with clear explanations of offerings and audiences
• Support early adopter and design partner programmes to generate qualified opportunities
• Contribute to institutional content including research, thought leadership, and newsletters using AI workflows
• Create light social media content when launches go live in coordination with Marketing
• Close the loop with product owners by feeding customer and market feedback into roadmap discussions
• Define launch and adoption metrics and report on results

What they are asking for

• 3+ years in product marketing at organisations selling to institutions (financial services, digital asset service providers, or blockchain companies with institutional customers)
• Proven track record of marketing to banks, asset managers, or market infrastructures and winning business
• AI-native approach to work with examples of AI workflows for content, research, and sales assets
• Solid understanding of digital asset and tokenisation use cases (e.g., tokenised deposits, money market funds, repo, stablecoins)
• Exceptional writing skills for explaining complex topics to senior audiences
• Experience collaborating with Sales and Product to produce usable assets for deals
• Strong project management and ability to navigate compliance and approvals
• Self-driven, collaborative mindset able to thrive in dynamic environments

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