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Senior Media Buyer / Digital Marketing Executive
About this role
A Lagos‑based role for an experienced media buyer and digital marketing professional to design, execute and optimise high‑budget paid campaigns while leading social media strategy and content concepts. The candidate should have a track record of managing large ad spends, driving ROAS and working across multiple digital platforms.
What you would do
- Plan and manage high‑budget ad campaigns across Google Ads, TikTok Ads and Snapchat Ads
- Analyse performance, run A/B tests on ads, landing pages and creatives to improve ROAS and reduce CAC
- Develop multi‑channel acquisition strategies for full marketing funnels (awareness, retargeting, conversion)
- Ideate and guide creative direction for ad creatives, social content and trending video ideas
- Oversee organic social media strategy to align with paid campaigns and current trends
- Audit advertising accounts regularly and produce data‑backed reports with insights and growth recommendations
What they are asking for
- Minimum 5 years of agency experience in digital marketing or advertising with measurable campaign results
- Proven ability to show high‑spend Google Ads dashboards and achieve strong ROAS
- Valid, verifiable digital skills certifications (e.g., Google Ads, Meta, HubSpot)
- Hands‑on experience with Google Ads Manager, TikTok Ads Manager and Snapchat Ads Manager
- Strong social media management, trend forecasting and content creation ideas
- Based in Lagos or willing to relocate to Lagos, Nigeria
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