Senior Manager, Experience Optimization

About this role

Axios is seeking a Senior Manager of Experience Optimization to own the conversion layer of the subscription journey, including registration, subscription, and paywall experiences. The role focuses on increasing conversion rates across national and local products, and on designing onsite experiences, first-party data capture, and personalised journeys across web and email. The position reports to the SVP of Audience & Growth and involves cross-functional collaboration with subscriptions, membership, event marketing, product, editorial, and analytics teams. The goal is to optimise every step of the conversion experience and maximise the value of Axios’s subscription and audience growth initiatives. The advertised salary ranges from $130,000 to $150,000, with location and experience affecting the final offer, and there are additional benefits listed.

What you would do

• Own the performance and optimisation of Axios's subscription, registration, and paywall experiences across national and local products.
• Lead ongoing experimentation across offers, messaging, templates, and access rules to improve conversion.
• Serve as the subject matter expert for the Piano platform, driving platform capabilities and performance.
• Establish conversion benchmarks, reporting, and scalable optimisation processes across the business.
• Design and execute experiments across landing pages, lead generation, and first-party data capture to improve acquisition and conversion.
• Partner with Audience Insights and Lifecycle Marketing to strengthen first-party data collection and personalization.
• Build and maintain a prioritized experimentation roadmap, using data and testing to drive continuous improvement.
• Optimize conversion experiences for SEO, GEO, and AI-driven traffic, partnering with Analytics to measure performance and identify new opportunities.
• Own onsite audience segmentation and personalization in Segment, ensuring a seamless customer journey across web and email.
• Partner closely with Product, Editorial, Revenue, Analytics, Design, and Marketing to deliver high-impact growth initiatives.

What they are asking for

• 6+ years of experience in conversion rate optimisation, growth marketing, growth product, or digital experience optimisation.
• Proven success improving conversion through A/B testing and experimentation.
• Experience with subscription, membership, or digital media businesses.
• Hands-on experience with paywall or subscription platforms (Piano preferred).
• Strong analytical skills, including funnel analysis, experimentation, and performance measurement.
• Experience with marketing technology platforms such as Segment, Braze, Sailthru, or similar tools.
• Excellent cross-functional collaboration and stakeholder management skills.

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