Senior Insurance Broking Marketer (Hybrid) in a Professional Insurance Broking Company - Refine Concepts

About this role

Senior Insurance Broking Marketer needed in Lagos (hybrid role) to lead marketing initiatives, drive growth and brand visibility for an insurance broking company. Open to candidates with strong marketing experience in insurance or financial services.

What you would do

• Develop targeted lead generation campaigns using digital tools and social media
• Create customer-focused marketing materials and communication strategies
• Build relationships with insurers, brokers and partners to boost brand visibility
• Conduct market research to identify trends and inform marketing plans
• Create content such as brochures, case studies, website copy, newsletters and blog posts
• Lead and mentor junior marketing staff and coordinate with sales, operations and product teams

What they are asking for

• Bachelor's degree in Marketing, Business Administration or related field
• 5 to 7 years in marketing, including at least 3 years in a senior role within insurance or financial services
• Strong analytical, communication and project management skills
• Self-motivated, results-driven and customer-centric mindset
• Ability to analyse data and generate actionable insights to improve marketing effectiveness
• Strong digital marketing skills including SEO, SEM, social media and marketing automation

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