Senior Growth Marketing Manager, Search, Shopping & GEO

About this role

Thrive Market seeks a Senior Growth Marketing Manager for Search, Shopping and GEO to own and accelerate a key customer acquisition engine. The role covers paid search and shopping across Google Search, Shopping, Performance Max and Microsoft Advertising, and involves developing a GEO strategy as AI-powered discovery evolves. The successful candidate will combine technical expertise in Search and Shopping with growth, customer insight and business judgment to optimise the customer journey from discovery to membership. This is a hands-on role focused on both the science and craft of growth marketing. The employer operates Thrive Market, an online, membership-based market that offers healthy and sustainable products at member-only prices to its members in the United States. It emphasises a data-driven, test-and-learn approach and collaboration across teams.

What you would do

• Own end-to-end strategy, execution and performance across Google Search, Shopping and Microsoft Advertising, with accountability for new member growth.
• Formulate a point of view on how Search and Shopping fit into Thrive Market’s broader acquisition strategy and customer journey.
• Build and execute an experimentation roadmap across bidding, campaigns, keywords, audiences, creative, landing experiences, offers and product feeds.
• Identify opportunities to scale investment while balancing incrementality, acquisition efficiency, customer quality and long-term value (LTV/CAC).
• Diagnose performance shifts and continuously improve campaign operations.
• Own Thrive Market’s product feed advertising strategy and customer journey, collaborating with Merchandising and Technology to improve feed quality and landing page performance.
• Develop testing strategies to improve how products appear and compete across Shopping surfaces.
• Contribute to the Generative Engine Optimisation strategy as AI platforms reshape discovery and measure impact on traffic and acquisition.
• Stay abreast of changes in Google, Microsoft, AI search platforms and emerging discovery behaviours and translate them into actionable opportunities.

What they are asking for

• 5–8+ years of growth or performance marketing experience with significant ownership of paid Search and Shopping for a scaled consumer business.
• Hands-on expertise in Google Ads (Search, Shopping, Performance Max), bidding, query management, audiences and campaign optimization.
• Strong experience with Google Merchant Center and product feed management/ optimisation.
• Experience managing meaningful acquisition budgets and scaling growth with maintained efficiency.
• Experience in ecommerce, DTC, subscription, membership, marketplace or other analytically complex consumer business.
• Strong analytical skills in experimentation, attribution, incrementality, forecasting and performance measurement.
• Ability to connect channel metrics to CAC, conversion, retention and LTV.
• Strong customer intuition about why people search and what reduces friction along the journey.
• Familiarity with Microsoft Advertising/Bing and the broader search ecosystem.
• Understanding of how AI, automation and generative search affect discovery; direct GEO experience is a plus but curiosity and willingness to learn are essential.

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