Senior Demand Generation Marketing Manager

About this role

Netlify seeks a Senior Manager for Demand Generation and Performance Marketing. The role owns paid acquisition end to end, including strategy, channel selection, budget, and agency management, with a focus on building a paid layer to complement Netlify’s strong organic funnel. The position reports to the CMO and works with Marketing Operations, Data, Lifecycle, and Campaigns to ensure paid users convert and engage. It involves defining target audiences, budgeting, measuring CAC and ROI, and planning for future team growth. The ideal candidate has extensive hands-on experience in paid channels within a B2B SaaS or product-led growth environment and a track record of building or scaling paid programs. Netlify emphasises a collaborative, cross-functional approach with a strong emphasis on attribution and measurement before scaling spend.

What you would do

• Build and own the paid acquisition strategy across paid search, paid social, retargeting, sponsorships and other channels.
• Design tests to prove incremental value of paid efforts and decide where to scale or pause spend.
• Manage external agencies, set briefs, and evaluate when to bring work in-house as the function grows.
• Plan budgets, manage pacing, and report ROI for all paid spend.
• Work with Marketing Operations to ensure accurate attribution and measurement before scaling.
• Define target audiences and channel mix aligned with Netlify’s ICP; collaborate on messaging for paid creative.
• Create a measurement framework for CAC, signups/pipeline contribution, and payback by channel.
• Coordinate with Lifecycle and Campaigns to integrate paid users into onboarding and activation journeys.
• Develop a roadmap for a fully staffed paid/performance team as programs prove out.

What they are asking for

• 6+ years in demand generation or performance marketing with direct ownership of a paid acquisition budget in a B2B SaaS or PLG context.
• Hands-on experience managing paid search, paid social, and retargeting campaigns.
• Proven track record of building or scaling paid acquisition programs at an early stage.
• Experience managing external agencies or partners and setting performance expectations.
• Knowledge of attribution and marketing measurement; collaboration with Marketing Ops or Data teams.
• Some experience marketing to developers or technical audiences, or working within a PLG framework.

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